Historia 02

1901

The new building, larger and more stately than the previous ones, was inaugurated as a spectacular multi-storey establishment, with the oficial name of "Santa Eulalia Department Store".

1908

Domingo Taberner, who at the time already was a great businessman and financier with interests in various sectors, is looking for a partner with whom to manage the business. He finds Lorenzo Sans Vidal, who already had a long experience in the field, owning a textile store since 1884 called Las Columnas on the same street, Boqueria 28.

1915

Domingo Taberner dies without offspring and his widow sells his stake to Sans, whoin turn dies two years later.

Shop of the Pla de la Boquería in 1928.

1917

His son Luis Sans Marcet takes over the business with only 22 years of age. His uncle Joan Marcet, owner of the Marcet de Terrassa bank, helps him with the management.

1926

The first runway is held on the top floor of the store, being pioneers in Barcelona of this new formula from Paris to present new fashion. An initiative of the talented Pedro Formosa, creative director of the house until 1970. Due to the great success of the runway, all those held in later years were made under strict personal invitation.

Lorenzo Sans with his wife, son Luis and daughters in 1915