ART AND FASHION CAME TOGETHER IN A SINGLE, UNIQUE EVENT

With the help of the artist Miralda, we celebrated Santa Eulalia's 175 years of history. The common thread throughout the celebrations was closely associated with the store's name, its origins and the ritual of dressing, involving all the people of Barcelona.

MIRALDA'S PATTERN PARADE WAS THE FIRST PERFORMANCE BY THE ARTIST IN THE STREETS OF BARCELONA

THE PATTERN PARADE

80 musicians and 150 students of drama, dance and design from different schools in Barcelona formed part of the Pattern Parade. They wore large figurative patterns representing iconic garments from Santa Eulalia over the past 175 years. The performance was inspired by processions and fashion shows, without being either one or the other. It started at Pla de la Boqueria, the place where Santa Eulalia first set up shop, and ended at our establishment on Passeig de Gràcia. The Parade marched up the Ramblas and Passeig de Gràcia. After covering almost three kilometres, the performance ended at our store with a unique lightshow.

DRESS OF LIGHTS AT PASSEIG DE GRÀCIA 93

Miralda adorned Santa Eulalia with a Dress of Lights made up of 50 patterns and over 20,000 LEDs that covered the entire facade of the store at Passeig de Gràcia 93, alluding to the martyred Saint Eulalia by recreating the saltire cross and skirt of snow that appear in the altarpiece The Crucification of Saint Eulalia (15th century, Episcopal Museum of Vic).